4.2.3 The Popcorn Report

Faith Popcorn is known for labeling many target markets.  Some of these name are hers, other are generally used in the marketing industry

• DINKS :

• DEWKS :

• tweens: age 8-14

• Baby Boomers

• Generation X :

• Generation Y:

• Yuppies:

• Whoopies:

• WOOFS :

• MOBY:

• DOBY:

• SKIPPIES:

• PUPPIES :

• Global Kids:

• Green movement.

• helicopter parents:

For each of the above:

• • state the target market main characteristic, if it is an acronym - what is it

  • State the common demographic, geographic and  psychographic traits for the group.

  • State a product that this target market will tend to purchase.

NEW

Added work

What target market are you a member of?

Find 4 other target markets not listed above.