Faith Popcorn is known for labeling many target markets. Some of these name are hers, other are generally used in the marketing industry
• DINKS :
• DEWKS :
• tweens: age 8-14
• Baby Boomers
• Generation X :
• Generation Y:
• Yuppies:
• Whoopies:
• WOOFS :
• MOBY:
• DOBY:
• SKIPPIES:
• PUPPIES :
• Global Kids:
• Green movement.
• helicopter parents:
For each of the above:
state the target market main characteristic, if it is an acronym - what is it
State the common demographic, geographic and psychographic traits for the group.
State a product that this target market will tend to purchase.
NEW
Added work
What target market are you a member of?
Find 4 other target markets not listed above.