4.2.1 Market Segments

Market Segments can be divide in many ways

Geographic:

• • postal code

  • urban vs rural

Demographic:

• • • age

    • gender

    • income 

    • occupation

    • Family Life Cycle – single, married, kids, no kids, grand kids

    • ethnicity and culture

Psychographic:

• • lifestyle preferences

  • Interest

  • Activities

  • Opinion

  • status i.e. selling status symbols