It is the communication link between the seller and the buyer.
How does the seller try to influence the buyer to purchase their product
Assignment:
For each of the following elements of Promotion, give a short description and example of the element. Copy and paste this to your Google site and create a new page about promotion.
personal selling
advertising
sales promotion
A marketing tool used to supplement advertising. Often limited time offer, seasonal discounts
• sales promotion – free samples in stores or delivered to the consumers door
• discount coupons
• sales displays
Examples:
Tim Horton's "Roll up the Rim to Win" sales promotion.
perfume samples in magazines
publicity/public relations
direct marketing