4.1.2 Promotion

It is the communication link between the seller and the buyer.

How does the seller try to influence the buyer to purchase their product

Assignment:

For each of the following elements of Promotion, give a short description and example of the element.  Copy and paste this to your Google site and create a new page about promotion.

personal selling

advertising

sales promotion

A marketing tool used to supplement advertising.  Often limited time offer, seasonal discounts

• sales promotion – free samples in stores or delivered to the consumers door

• discount coupons

• sales displays

Examples: 

Tim Horton's "Roll up the Rim to Win" sales promotion.

perfume samples in magazines

publicity/public relations

direct marketing