Place is also known as the Channel of Distribution.
Place deals with the queston: "How does the product get from the manufacturer to the consumer?"
• physical distribution, storage, inventory management, channel selections – the marketing channel is the path the goods take from the manufacturer to the final user
• manufacturer, importer, wholesalers, retailers, consumers
• channels: vending machines, telemarketing, catalogue sales, e-commerce, door to door, product parties – i.e. tupperware
Assignment #1:
Find unusual channels of distribution:
Examples:
French Fries from a vending machine
Drinks in a clothing store
Two major Channels of Distributions: Direct Marketing Channel and Indirect Marketing Channel
Assignment #2
Draw diagrams to show where each of these players fit into the channel of distribution. Give an example of a product that fits into that channel.
Classic Players in the Distribution channels:
* manufacturer
* importer
* wholesalers
* dealers (dealerships)
* retailers
* consumers
Assignment #3
Determine the normal channels of distributions for the following products.
Coke / Pepsi
Timex watches
Rolex watches
Tupperware
Rubber Maid containers
chewing gum
Bonus: Diamonds
There are some products that "break" the normal channels of distribution.