Faith Popcorn is known for labeling many target markets.  Some of these name are hers, other are generally used in the marketing industry

• DINKS :
• DEWKS :
• tweens: age 8-14
• Baby Boomers
• Generation X :
• Generation Y:
• Yuppies:
• Whoopies:
• WOOFS :
• MOBY:
• DOBY:
• SKIPPIES:
• PUPPIES :
• Global Kids:
• Green movement.
• helicopter parents:

For each of the above:

• state the target market main characteristic, if it is an acronym - what is it
• State the common demographic, geographic and  psychographic traits for the group.
• State a product that this target market will tend to purchase.

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