4.2.1 Market Segments

Market Segments can be divide in many ways

Geographic:
  • postal code
  • urban vs rural
Demographic:
    • age
    • gender
    • income 
    • occupation
    • Family Life Cycle – single, married, kids, no kids, grand kids
    • ethnicity and culture
Psychographic:
  • lifestyle preferences
  • Interest
  • Activities
  • Opinion
  • status i.e. selling status symbols
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