Place is also known as the Channel of Distribution. Place deals with the queston: "How does the product get from the manufacturer to the consumer?" • physical distribution, storage, inventory management, channel selections – the marketing channel is the path the goods take from the manufacturer to the final user • manufacturer, importer, wholesalers, retailers, consumers • channels: vending machines, telemarketing, catalogue sales, e-commerce, door to door, product parties – i.e. tupperware Assignment #1: Find unusual channels of distribution: Examples: French Fries from a vending machine Drinks in a clothing store Two major Channels of Distributions: Direct Marketing Channel and Indirect Marketing Channel Assignment #2 Draw diagrams to show where each of these players fit into the channel of distribution. Give an example of a product that fits into that channel. Classic Players in the Distribution channels: * manufacturer * importer * wholesalers * dealers (dealerships) * retailers * consumers Assignment #3 Determine the normal channels of distributions for the following products.
Bonus: Diamonds There are some products that "break" the normal channels of distribution. |
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