4.1.2 Promotion

It is the communication link between the seller and the buyer.
How does the seller try to influence the buyer to purchase their product

For each of the following elements of Promotion, give a short description and example of the element.  Copy and paste this to your Google site and create a new page about promotion.

personal selling


sales promotion
A marketing tool used to supplement advertising.  Often limited time offer, seasonal discounts
• sales promotion – free samples in stores or delivered to the consumers door
• discount coupons
• sales displays

Tim Horton's "Roll up the Rim to Win" sales promotion.
perfume samples in magazines

publicity/public relations

direct marketing