It is the communication link between the seller and the buyer. How does the seller try to influence the buyer to purchase their product Assignment: For each of the following elements of Promotion, give a short description and example of the element. Copy and paste this to your Google site and create a new page about promotion. personal selling advertising sales promotion A marketing tool used to supplement advertising. Often limited time offer, seasonal discounts • sales promotion – free samples in stores or delivered to the consumers door • discount coupons • sales displays Examples: Tim Horton's "Roll up the Rim to Win" sales promotion. perfume samples in magazines publicity/public relations direct marketing |
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